Search Engine Optimization (SEO)

Q1. When developing a backlink strategy, what approach would be most beneficial?

• [✅] Guest post the article to as many sites as possible

• Create an infographics and share it with relevant bloggers

• Create diverse and unnatural links

• Distribute links in comment sections of websites

Q2. What is a key reason the URL domain.com/apparel/jackets is preferable to the URL domain.com/p=141?

• It is longer

• It is not preferable

• It uses structured markup

• [✅] It is readable to a human

Q3. Which HTTP response status code would indicate a page has been moved permanently?

• 410

• 302

• 200

• [✅] 301

Q4. You notice a website is serving HTML to a Search Engine than to a human user. What is this an example of?

• Spam injection

• [✅] Cloaking

• Sneaky Redirect

• Splicing

Q5. What would significantly improve Google's ability to a non-YouTube video in its Search Results?

• Provide a 150 x 80 pixel thumbnail image

• [✅] Add Schema.org VideoObject

• Convert .mp4 videos to .mov

• Embed video objects with JavaScript conditionals

Q6. Google primarily determines indexing and ranking by crawling which version of a page?

• [✅] Responsive version

• Submitted version

• Mobile version

• Desktop version

Q7. You want to identify which US state has the most search interest for a particular keyword. What tool would help you determine this?

• Google Analytics

• Google Keyword Planner

• Google Search Console

• [✅] Google Trends

Q8. You want to block crawlers from accessing your entire website. What robots.txt entry would you use?

• [ ]

    User-agent: Allbots
    Disallow: \*

• [ ]

    User-agent: /
    Disallow: \*

• [ ]

    User-agent: /
    Disallow:

• [✅]

    User-agent: \*
    Disallow: /

Q9. Which results is most likely if you use an interstitial pop-up that requires a user to take action before you load the content of the page?

• Both the pop-up and the content of the page will be indexed

• [✅] The pop-up will be indexed instead of the desired body content

• An interstitial pop-up is treated the same as a soft 404

• The pop-up will be ignored, and the content of the page will be indexed correctly

Q10. You notice a particular product in an e-commerce storefront is no longer indexed, despite no technical issues. What is a likely reason for this?

• [✅] No title or meta description tags were provided

• The Keywords is too competitive

• Robots.txt is configured to allow access

• The product is out of stock

Q11. All bylone dates for articles are suddenly no longer visible on a website's listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

• The site has been delisted from Google Search

• A Google News sitemap was not provided within 30 days of setting up a publisher center account

• The site kept updating the dates to make the content appear fres, without changing

• [✅] The articles have aged more than 365 days without any significant updates to the content or the site

Q12. Which approach is not advisable to Geo-targeting your website?

• Using a gTLD with subdomain

• [✅] using URL parameters

• Using a ccTLD

• Using a gTLD with a subdirectory

Q13. You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?

• Recommend that they add more products

• [✅] Work on compressing image files

• 302 redirect all product pages to URL that contains target keywords

• Register the business with a Google My Business account.

Q14. What Does The Term "Sandbox" Mean In SEO?

• The Box With Paid Ads That Appear When You Perform A Search.

• [✅] This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword

• A Special Category Of Sites That Are Listed In Kid-safe Searches

• The First 10 Search Results For A Particular Keyword.

Q15. What Is Anchor Text?

• It Is The Main Body Of Text On A Particular Web Page

• It Is The Text Within The Left Or Top Panel Of A Web Page

• [✅] It Is The Visible Text That Is Hyper Linked To Another Page

• It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page

Q16. Which Google search query should be used to return only PDF documents that reference Microsoft?

• Microsoft + .pdf

• "Microsoft" + "pdf"

• Microsoft AND "pdf"

• [✅] Microsoft filetype:pdf

Q17. Which link is not crawlable?

• <a href="http://domain.com">

• [✅] <a onclick="newwin('domain.com')">

• <a href="http://domain.com" class="blue">

• <a href="../category-2/page">

Q18. Which choice represents the best header structure?

• [ ]

    H1: How to Bak Bagels
    H2: Ingredients
    H3: Dry Ingredients
    H4: Wet Ingredients
    H2: Instructions
    H6: Reviews

• [ ]

    H1: How to Bak Bagels
    H1: Ingredients
    H1: Dry Ingredients
    H1: Wet Ingredients
    H1: Instructions
    H2: Reviews

• [ ]

    H1: How to Bak Bagels
    H2: Ingredients
    H3: Dry Ingredients
    H3: Wet Ingredients
    H2: Instructions
    H2: Reviews

• [✅]

    H1: How to Bak Bagels
    H2: Ingredients
    H4: Dry Ingredients
    H5: Wet Ingredients
    H6: Instructions
    H1: Reviews

Q19. All byline dates articles are suddenly no longer visible on a website's listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

• The site has been delisted from Google Search

• [✅] The site kept updating the date to make the content appear fresh, without changing the content.

• The articles have aged more than 365 days without any significant updates to the content or the site.

• A Google New sitemap was not provided within 30 days of setting up a Publisher Center account

Q20. What is an example of a Google search result that can be found in position zero?

• Google Ads result

• [✅] featured snippet

• related searches

• autocomplete

Q21. When creating accessible video content, what should you consider including?

• [✅] transcript

• thumbnail

• Flash Player

• event tracking

Q22. You are optimizing a website that sells supplies for banking donuts. Which approach is most appropriate to drive more organic traffic?

• Buy donutbakingsupplies.com and 301 redirect to your website

• Add the keyword "donut supplies" to every page.

• [✅] Create a new blog with high-quality donut recipes

• Join a link farm to rapidly build inbounnd links.

Q23. Why is it important to be mindful of outbound follow links?

• There is a limit to how many links you can create.

• all of these answers

• Any follow links reduce your PageRank by 1.

• [✅] Your site's reputation is tied to the sites you link to.

Q24. Which statement is true about JSON-LD?

• It has no relation to JSON.

• It is the only structured data format available.

• It is considered the most complicated approach to adding structured data.

• [✅] It is Google's preferred structured data format.

Q25. What is a key reason why duplicate content might cause an issue with ranking?

• It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness,

• It requires using a 302 redirect, which dilutes PageRank.

• It triggers an immediate manual action penalty, which delists an entire domain until the duplicate content is removed.

• [✅] It makes it difficult for a search engine to determine the original and authoritative content source.

Q26. What attribute would you use to describe the content of an image?

• tabindex

• longdesc

• src

• [✅] alt

Q27. You are researching keywords for a client and creating list for an optimization plan. Which is not a recommended method of creating keyword lists?

• synonyms and related words

• queries about benefits, features, problems

• how-to and question-based queries

• [✅] focusing on only high-volume, high-popularity words

Q28. You want to get a rough idea of how many searches per month a particular search term gets. Which tool do you use?

• [✅] Google Keyword Planner

• Google Tag Manager

• Google Search Console

• Google Suggest

Q29. Changing the title tag and/or meta description will have a measurable impact on your _.

• RSS

• [✅] CTR

• PPC

• LSI

Q30. How do keywords change as people progress through the buying cycle?

• [✅] They move from simple to more complex as searchers gather more information and then refine their choices.

• The stay simple, as searchers try to use as few words as possible.

• The keywords do not change much at all.

• They move from complex to simple, as searchers find answers to their questions.

Q31. Which technique is an example of black hat SEO?

• [✅] cloaking

• keyword research

• useful content

• on-page optimization

Q32. A local accountant wants to start attracting more business directly from Google organic search. What is the best piece of advice to give to her?

• Use the pharse "local accountant" as a keyword to focus her website on.

• Focus on short-tail keywords.

• [✅] Register her business with a Google My Business account.

• Leave a link to her website in the blog comments of popular accounting websites.

Q33. What is the anchor text in this code sample?

<a href="catalog/gloves.html">Blue Gloves</a>

• [✅] Blue Gloves

• href

• catalog/

• gloves.html

Q34. _ analysis allows you to review requests made to your web server to identify insights such as how ofter a crawler arrives, what pages have 404 errors, and most crawled pages

• [✅] Log file

• HTTP/2

• Cron job

• Resource packet

Q35. Which page title references content that is evergreen

• Mega List of Teams Going to the Olympics

• Complete Coverage of Microsoft's Latest Announcement

• The Future of SEO in 2020

• [✅] How to Reheat Pizza

Q36. You load a page and start reading an article, and suddenly the content on the page moves. What metric is used to quantify this impact on user experience?

• First Meaningful Paint (FMP)

• Recalculated Style Timing (RST)

• Latent Loading Signal (LLS)

• [✅] Cumulative Layout Shift (CLS)

Q37. What is this code is an example of?

{
   "@context": "https://schema.org",
   "@type": "Organization",
   "url": "http://www.domain.com",
   "name": "Bradley Corp.",
   "contactPoint": {
      "@type": "ContactPoint",
      "telephone": "[phone]",
      "contactType": "Customer service"
    }
}
</script>

• meta tag

• HTTP response

• XML sitemap

• [✅] structured data

Q38. Which search query would be most difficult to determine search intent?

• XBox live coupon

• [✅] Microsoft Office 365

• LinkedIn login

• LAX airport directions

Q39. When you conduct a search, what are the bolded words within the search listing description?

• suggested search terms

• related search queries

• [✅] keywords that match the search query

• words with a <b> tag assigned in their meta description

Q40. Which acronym is used to describe the page a user sees after submitting a search?

• [✅] SERT (Search Engine Results Page)

• INDX

• PARS

• SEM

Q41. Which statement is true regarding the use of social signals, such as LinkedIn shares, by Google in its ranking algorithm?

• Google does not use social signals to determine rank

• Social signals are identical to backlinks

• [✅] Social signals are used to determine topic authority

• Social signals provide a benefit only if they have structured data markup

Q42. A user clicks an internal link resulting in this redirect chain: http://domain.com -> https://domain.com -> https://domain.com/. In this example, what is being consumed unnecessarily?

• [✅] redirect allotment

• crawl budget

• velocity scale

• domain authority

Q43. You are planning for the development of an e-commerce website. Which approach will be more beneficial for rankings?

• [✅] Optimize the front page of your website to drive traffic from all category search terms.

• Optimize product category pages to drive traffic from individual category search terms.

• Optimize all pages on the site for all category search terms.

• Optimize product pages to drive traffic from individual category search terms.

Q44. You want to block crwlers from accessing your entire website. What robots.txt entry would you use?

• [ ]

    User-agent: Allbots
    Disallow: *

• [ ]

    User-agent: /
    Disallow: *

• [ ]

    User-agent: *
    Disallow:

• [✅]

    User-agent: *
    Disallow: /

Q45. What is the relationship of click depth to PageRank?

• [✅] The deeper the click depth, the lower the PageRank

• PageRank and click depth have no relation

• The deeper the click depth, the higher the PageRank

• Click depth and PageRank are equal

Q46. What is a popular technique for writing content with the goal of having it appear in a features snippet?

• [✅] Write the question in a headline tag, and then answer it below in a format that matches the snippet type.

• Use the features snippet schema and apply an object that matches the correct snippet type.

• Google manually generates featured snippets, so there is no special technique.

• Submit the content through Google Search Console, and tag it with the correct snippet type.

Q47. Which approach is not advisable to geotargeting your website?

• using a gTLD with a subdirectory

• [✅] using URL parameters

• using a gTLD with subdomain

• using a ccTLD

Q48. What is a common best practice for handling search result pages on a blog's built-in site search?

• [✅] Set site research results to no-index.

• Do not use site search.

• Set site search to 404.

• Add a canonical from the search result page to the home page.

Q49. What might help a search engine understand the difference between an article on a dog bark versus tree bark?

• tertiary analysis

• ranked choice trees

• [✅] semantic analysis

• knowledge graphs

Q50 A webpage has this tag: <title>Brad's Bagels: How to Bake a Bagel</title>. However, the Google search result for this page displays this title: Brad's Bagels: Baking Bagels in the Oven. What is a likely explanation?

• The title tag was placed within the section of the webpage, but not before the meta content tags, so Google cannot identify the actual title.

• The page is using structured data to define an alternative title object, which allows the search engine to pick a preferable version.

• A breadcrumb navigation is in use, which overrides the title tag supplied in the HTML.

• [✅] Google generated a new title using text on the page that more closely matched the search query.

Q51. What alt attribute should be assigned to an image of a decorative line being used to separate content

• [✅] alt=""

• alt="Thin black line being used to seperate two blocks of content"

• alt="dec"

• alt="thin-line"

Q52. Your site serves identical content when you visit domain.com/page or domain.com/page?ref=123. What should you implement?

• parameter stripping

• URL cloaking

• a 302 redirect

• [✅] a rel=canonical link

Q53. What data vocabulary is most commonly used when marking up content on a page?

• vocabulary.org

• RDFa.org

• [✅] schema.org

• data-vocabulary.org

Q54. According to Google, what type of content includes topics such as news, legal issues, financial advice, and medical information?

• RSS

• KYC

• [✅] YMYL

• BDB

Explanation: Google describes YMYL (Your Money or Your Life) sites/pages as ones that could potentially impact a person's happiness, health, financial stability, or safety.

Q55. When would it be necessary to 301 redirect every page on a site?

• when parameters are used in URLs

• when migrating from HTTP to HTTPS

• when launching a new redesign

• [✅] when creating a new subdomain

Explanation: From article: Types of redirects

Q56. What would contribute to a low bounce rate?

• Content does not match search intent.

• Page returns 404 error.

• [✅] Content reflects search intent.

• URL uses parameters.

Q57. What should be as consistent as possible across the web when developing a local SEO strategy?

• backlinks

• [✅] NAP

• LRP

• inbound links

  reference #1

  reference #2

Q58.A user enters a search _ to retrieve results from a search engine?

• [✅] query

• parser

• bar

• link