> For the complete documentation index, see [llms.txt](https://bryan-guner.gitbook.io/my-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://bryan-guner.gitbook.io/my-docs/web-dev-quizzes/search-engine-optimization-seo.md). # Search Engine Optimization (SEO) ### Q1. When developing a backlink strategy, what approach would be most beneficial? * [ ] \[✅] Guest post the article to as many sites as possible * [ ] Create an infographics and share it with relevant bloggers * [ ] Create diverse and unnatural links * [ ] Distribute links in comment sections of websites ### Q2. What is a key reason the URL `domain.com/apparel/jackets` is preferable to the URL `domain.com/p=141`? * [ ] It is longer * [ ] It is not preferable * [ ] It uses structured markup * [ ] \[✅] It is readable to a human ### Q3. Which HTTP response status code would indicate a page has been moved permanently? * [ ] 410 * [ ] 302 * [ ] 200 * [ ] \[✅] 301 ### Q4. You notice a website is serving HTML to a Search Engine than to a human user. What is this an example of? * [ ] Spam injection * [ ] \[✅] Cloaking * [ ] Sneaky Redirect * [ ] Splicing ### Q5. What would significantly improve Google's ability to a non-YouTube video in its Search Results? * [ ] Provide a 150 x 80 pixel thumbnail image * [ ] \[✅] Add Schema.org VideoObject * [ ] Convert .mp4 videos to .mov * [ ] Embed video objects with JavaScript conditionals ### Q6. Google primarily determines indexing and ranking by crawling which version of a page? * [ ] \[✅] Responsive version * [ ] Submitted version * [ ] Mobile version * [ ] Desktop version ### Q7. You want to identify which US state has the most search interest for a particular keyword. What tool would help you determine this? * [ ] Google Analytics * [ ] Google Keyword Planner * [ ] Google Search Console * [ ] \[✅] Google Trends ### Q8. You want to block crawlers from accessing your entire website. What robots.txt entry would you use? * \[ ] ```markdown User-agent: Allbots Disallow: \* ``` * \[ ] ```markdown User-agent: / Disallow: \* ``` * \[ ] ```markdown User-agent: / Disallow: ``` * \[✅] ```markdown User-agent: \* Disallow: / ``` ### Q9. Which results is most likely if you use an interstitial pop-up that requires a user to take action before you load the content of the page? * [ ] Both the pop-up and the content of the page will be indexed * [ ] \[✅] The pop-up will be indexed instead of the desired body content * [ ] An interstitial pop-up is treated the same as a soft 404 * [ ] The pop-up will be ignored, and the content of the page will be indexed correctly ### Q10. You notice a particular product in an e-commerce storefront is no longer indexed, despite no technical issues. What is a likely reason for this? * [ ] \[✅] No title or meta description tags were provided * [ ] The Keywords is too competitive * [ ] Robots.txt is configured to allow access * [ ] The product is out of stock ### Q11. All bylone dates for articles are suddenly no longer visible on a `website's` listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause? * [ ] The site has been delisted from Google Search * [ ] A Google News sitemap was not provided within 30 days of setting up a publisher center account * [ ] The site kept updating the dates to make the content appear fres, without changing * [ ] \[✅] The articles have aged more than 365 days without any significant updates to the content or the site ### Q12. Which approach is not advisable to Geo-targeting your website? * [ ] Using a gTLD with subdomain * [ ] \[✅] using URL parameters * [ ] Using a ccTLD * [ ] Using a gTLD with a subdirectory ### Q13. You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step? * [ ] Recommend that they add more products * [ ] \[✅] Work on compressing image files * [ ] 302 redirect all product pages to URL that contains target keywords * [ ] Register the business with a Google My Business account. ### Q14. What Does The Term "Sandbox" Mean In SEO? * [ ] The Box With Paid Ads That Appear When You Perform A Search. * [ ] \[✅] This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword * [ ] A Special Category Of Sites That Are Listed In Kid-safe Searches * [ ] The First 10 Search Results For A Particular Keyword. ### Q15. What Is Anchor Text? * [ ] It Is The Main Body Of Text On A Particular Web Page * [ ] It Is The Text Within The Left Or Top Panel Of A Web Page * [ ] \[✅] It Is The Visible Text That Is Hyper Linked To Another Page * [ ] It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page ### Q16. Which Google search query should be used to return only PDF documents that reference Microsoft? * [ ] Microsoft + .pdf * [ ] "Microsoft" + "pdf" * [ ] Microsoft AND "pdf" * [ ] \[✅] Microsoft filetype:pdf ### Q17. Which link is not crawlable? * [ ] `` * [ ] \[✅] `` * [ ] `` * [ ] `` ### Q18. Which choice represents the best header structure? * \[ ] ```markdown H1: How to Bak Bagels H2: Ingredients H3: Dry Ingredients H4: Wet Ingredients H2: Instructions H6: Reviews ``` * \[ ] ```markdown H1: How to Bak Bagels H1: Ingredients H1: Dry Ingredients H1: Wet Ingredients H1: Instructions H2: Reviews ``` * \[ ] ```markdown H1: How to Bak Bagels H2: Ingredients H3: Dry Ingredients H3: Wet Ingredients H2: Instructions H2: Reviews ``` * \[✅] ```markdown H1: How to Bak Bagels H2: Ingredients H4: Dry Ingredients H5: Wet Ingredients H6: Instructions H1: Reviews ``` ### Q19. All byline dates articles are suddenly no longer visible on a website's listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause? * [ ] The site has been delisted from Google Search * [ ] \[✅] The site kept updating the date to make the content appear fresh, without changing the content. * [ ] The articles have aged more than 365 days without any significant updates to the content or the site. * [ ] A Google New sitemap was not provided within 30 days of setting up a Publisher Center account ### Q20. What is an example of a Google search result that can be found in position zero? * [ ] Google Ads result * [ ] \[✅] featured snippet * [ ] related searches * [ ] autocomplete ### Q21. When creating accessible video content, what should you consider including? * [ ] \[✅] transcript * [ ] thumbnail * [ ] Flash Player * [ ] event tracking ### Q22. You are optimizing a website that sells supplies for banking donuts. Which approach is most appropriate to drive more organic traffic? * [ ] Buy donutbakingsupplies.com and 301 redirect to your website * [ ] Add the keyword "donut supplies" to every page. * [ ] \[✅] Create a new blog with high-quality donut recipes * [ ] Join a link farm to rapidly build inbounnd links. ### Q23. Why is it important to be mindful of outbound follow links? * [ ] There is a limit to how many links you can create. * [ ] all of these answers * [ ] Any follow links reduce your PageRank by 1. * [ ] \[✅] Your site's reputation is tied to the sites you link to. ### Q24. Which statement is true about JSON-LD? * [ ] It has no relation to JSON. * [ ] It is the only structured data format available. * [ ] It is considered the most complicated approach to adding structured data. * [ ] \[✅] It is Google's preferred structured data format. ### Q25. What is a key reason why duplicate content might cause an issue with ranking? * [ ] It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness, * [ ] It requires using a 302 redirect, which dilutes PageRank. * [ ] It triggers an immediate manual action penalty, which delists an entire domain until the duplicate content is removed. * [ ] \[✅] It makes it difficult for a search engine to determine the original and authoritative content source. ### Q26. What attribute would you use to describe the content of an image? * [ ] tabindex * [ ] longdesc * [ ] src * [ ] \[✅] alt ### Q27. You are researching keywords for a client and creating list for an optimization plan. Which is *not* a recommended method of creating keyword lists? * [ ] synonyms and related words * [ ] queries about benefits, features, problems * [ ] how-to and question-based queries * [ ] \[✅] focusing on only high-volume, high-popularity words ### Q28. You want to get a rough idea of how many searches per month a particular search term gets. Which tool do you use? * [ ] \[✅] Google Keyword Planner * [ ] Google Tag Manager * [ ] Google Search Console * [ ] Google Suggest ### Q29. Changing the title tag and/or meta description will have a measurable impact on your \_. * [ ] RSS * [ ] \[✅] CTR * [ ] PPC * [ ] LSI ### Q30. How do keywords change as people progress through the buying cycle? * [ ] \[✅] They move from simple to more complex as searchers gather more information and then refine their choices. * [ ] The stay simple, as searchers try to use as few words as possible. * [ ] The keywords do not change much at all. * [ ] They move from complex to simple, as searchers find answers to their questions. ### Q31. Which technique is an example of black hat SEO? * [ ] \[✅] cloaking * [ ] keyword research * [ ] useful content * [ ] on-page optimization ### Q32. A local accountant wants to start attracting more business directly from Google organic search. What is the best piece of advice to give to her? * [ ] Use the pharse "local accountant" as a keyword to focus her website on. * [ ] Focus on short-tail keywords. * [ ] \[✅] Register her business with a Google My Business account. * [ ] Leave a link to her website in the blog comments of popular accounting websites. ### Q33. What is the anchor text in this code sample? `Blue Gloves` * [ ] \[✅] Blue Gloves * [ ] href * [ ] catalog/ * [ ] gloves.html ### Q34. **\_** analysis allows you to review requests made to your web server to identify insights such as how ofter a crawler arrives, what pages have 404 errors, and most crawled pages * [ ] \[✅] Log file * [ ] HTTP/2 * [ ] Cron job * [ ] Resource packet ### Q35. Which page title references content that is evergreen * [ ] Mega List of Teams Going to the Olympics * [ ] Complete Coverage of Microsoft's Latest Announcement * [ ] The Future of SEO in 2020 * [ ] \[✅] How to Reheat Pizza ### Q36. You load a page and start reading an article, and suddenly the content on the page moves. What metric is used to quantify this impact on user experience? * [ ] First Meaningful Paint (FMP) * [ ] Recalculated Style Timing (RST) * [ ] Latent Loading Signal (LLS) * [ ] \[✅] Cumulative Layout Shift (CLS) ### Q37. What is this code is an example of? ``` { "@context": "https://schema.org", "@type": "Organization", "url": "http://www.domain.com", "name": "Bradley Corp.", "contactPoint": { "@type": "ContactPoint", "telephone": "+1-555-555-5555", "contactType": "Customer service" } } ``` * [ ] meta tag * [ ] HTTP response * [ ] XML sitemap * [ ] \[✅] structured data ### Q38. Which search query would be most difficult to determine search intent? * [ ] XBox live coupon * [ ] \[✅] Microsoft Office 365 * [ ] LinkedIn login * [ ] LAX airport directions ### Q39. When you conduct a search, what are the bolded words within the search listing description? * [ ] suggested search terms * [ ] related search queries * [ ] \[✅] keywords that match the search query * [ ] words with a `` tag assigned in their meta description ### Q40. Which acronym is used to describe the page a user sees after submitting a search? * [ ] \[✅] SERT (Search Engine Results Page) * [ ] INDX * [ ] PARS * [ ] SEM ### Q41. Which statement is true regarding the use of social signals, such as LinkedIn shares, by Google in its ranking algorithm? * [ ] Google does not use social signals to determine rank * [ ] Social signals are identical to backlinks * [ ] \[✅] Social signals are used to determine topic authority * [ ] Social signals provide a benefit only if they have structured data markup ### Q42. A user clicks an internal link resulting in this redirect chain: `http://domain.com -> https://domain.com -> https://domain.com/`. In this example, what is being consumed unnecessarily? * [ ] \[✅] redirect allotment * [ ] crawl budget * [ ] velocity scale * [ ] domain authority ### Q43. You are planning for the development of an e-commerce website. Which approach will be more beneficial for rankings? * [ ] \[✅] Optimize the front page of your website to drive traffic from all category search terms. * [ ] Optimize product category pages to drive traffic from individual category search terms. * [ ] Optimize all pages on the site for all category search terms. * [ ] Optimize product pages to drive traffic from individual category search terms. ### Q44. You want to block crwlers from accessing your entire website. What robots.txt entry would you use? * \[ ] ``` User-agent: Allbots Disallow: * ``` * \[ ] ``` User-agent: / Disallow: * ``` * \[ ] ``` User-agent: * Disallow: ``` * \[✅] ``` User-agent: * Disallow: / ``` ### Q45. What is the relationship of click depth to PageRank? * [ ] \[✅] The deeper the click depth, the lower the PageRank * [ ] PageRank and click depth have no relation * [ ] The deeper the click depth, the higher the PageRank * [ ] Click depth and PageRank are equal ### Q46. What is a popular technique for writing content with the goal of having it appear in a features snippet? * [ ] \[✅] Write the question in a headline tag, and then answer it below in a format that matches the snippet type. * [ ] Use the features snippet schema and apply an object that matches the correct snippet type. * [ ] Google manually generates featured snippets, so there is no special technique. * [ ] Submit the content through Google Search Console, and tag it with the correct snippet type. ### Q47. Which approach is not advisable to geotargeting your website? * [ ] using a gTLD with a subdirectory * [ ] \[✅] using URL parameters * [ ] using a gTLD with subdomain * [ ] using a ccTLD ### Q48. What is a common best practice for handling search result pages on a blog's built-in site search? * [ ] \[✅] Set site research results to no-index. * [ ] Do not use site search. * [ ] Set site search to 404. * [ ] Add a canonical from the search result page to the home page. ### Q49. What might help a search engine understand the difference between an article on a dog bark versus tree bark? * [ ] tertiary analysis * [ ] ranked choice trees * [ ] \[✅] semantic analysis * [ ] knowledge graphs ### Q50 A webpage has this tag: `Brad's Bagels: How to Bake a Bagel`. However, the Google search result for this page displays this title: *Brad's Bagels: Baking Bagels in the Oven*. What is a likely explanation? * [ ] The title tag was placed within the section of the webpage, but not before the meta content tags, so Google cannot identify the actual title. * [ ] The page is using structured data to define an alternative title object, which allows the search engine to pick a preferable version. * [ ] A breadcrumb navigation is in use, which overrides the title tag supplied in the HTML. * [ ] \[✅] Google generated a new title using text on the page that more closely matched the search query. ### Q51. What alt attribute should be assigned to an image of a decorative line being used to separate content * [ ] \[✅] alt="" * [ ] alt="Thin black line being used to seperate two blocks of content" * [ ] alt="dec" * [ ] alt="thin-line" ### Q52. Your site serves identical content when you visit domain.com/page or domain.com/page?ref=123. What should you implement? * [ ] parameter stripping * [ ] URL cloaking * [ ] a 302 redirect * [ ] \[✅] a rel=canonical link ### Q53. What data vocabulary is most commonly used when marking up content on a page? * [ ] vocabulary.org * [ ] RDFa.org * [ ] \[✅] schema.org * [ ] data-vocabulary.org ### Q54. According to Google, what type of content includes topics such as news, legal issues, financial advice, and medical information? * [ ] RSS * [ ] KYC * [ ] \[✅] YMYL * [ ] BDB **Explanation:** `Google describes YMYL (Your Money or Your Life) sites/pages as ones that could potentially impact a person's happiness, health, financial stability, or safety.` ### Q55. When would it be necessary to 301 redirect every page on a site? * [ ] when parameters are used in URLs * [ ] when migrating from HTTP to HTTPS * [ ] when launching a new redesign * [ ] \[✅] when creating a new subdomain **Explanation:** From article: [Types of redirects](https://moz.com/learn/seo/redirection) ### Q56. What would contribute to a low bounce rate? * [ ] Content does not match search intent. * [ ] Page returns 404 error. * [ ] \[✅] Content reflects search intent. * [ ] URL uses parameters. ### Q57. What should be as consistent as possible across the web when developing a local SEO strategy? * [ ] backlinks * [ ] \[✅] NAP * [ ] LRP * [ ] inbound links [reference #1](https://support.google.com/business/answer/7091) [reference #2](https://www.smartinsights.com/search-engine-optimisation-seo/how-to-adjust-your-nap-profile-for-local-seo/) ### Q58.A user enters a search \_ to retrieve results from a search engine? * [ ] \[✅] query * [ ] parser * [ ] bar * [ ] link